AEGON’s brand around the world

AEGON currently sells its products and services under a variety of different brand names. This approach has, in the past, enabled the company to cater to a broad range of customers in different markets. In all its markets around the world, AEGON operates either under its own name, a co-branded name, or a local brand.

In recent months, AEGON has been moving toward a more integrated approach to brand management. As part of that, the company has been adding the 'AEGON' name to a growing number of its brands. This has helped companies use AEGON's overall financial strength and credibility to enhance their local market position.

In Central & Eastern Europe, for example, the brand now operates in all six AEGON countries - Hungary, the Czech Republic, Poland, Slovakia, Romania and Turkey. In Asia, AEGON works alongside partners Religare in India, Sony Life in Japan and CNOOC in China. In the United States, AEGON operates under a number of local companies, of which the best known is Transamerica, one of the best known names in the US financial sector. In the Netherlands, the AEGON name is widely known and recognized, while in the United Kingdom AEGON is currently taking steps to further improve brand recognition, including the sponsorship of British tennis. As part of this, AEGON Scottish Equitable International, which provides offshore investments to UK investors, changed its name in 2009 to AEGON. AEGON Scottish Equitable itself will follow suit over the next 12 - 18 months.

AEGON's portfolio of brands