AEGON’s international sponsorships

AJAX

 

One of best known names in European soccer.

 

Enthusiastic following in the Netherlands and around the world, particularly elsewhere in Europe, Asia and Latin America.

 

Strong track record of developing young talent.

 

High visibility: AEGON name appears on Ajax's famous red-and-white jerseys.

 

Long-term sponsorship deal running until 2015.

 

 

LANG LANG

 

One of world's most celebrated classical pianists.

 

Also acts as AEGON ambassador, playing key role in recent rebranding in China.

 

Very high name recognition in AEGON's target market in China.

 

Strong appeal to young audiences in China.

 

Provides good reach into Asian and US markets.

 

Named one of the world's 100 most influential people by Time Magazine in May 2009.

 

Performed to an audience of more than 2 billion at the opening ceremony of the Beijing Olympic Games.

 

TENNIS

 

Sponsorship deal with UK's Lawn Tennis Association runs until 2013.

 

AEGON involved at all levels of the game, from grassroots to elite players.

 

Promotes both excellence and grassroots engagement in the sport.

 

Sponsorship of key tournaments, including the annual  'AEGON Championships', held in the run-up to Wimbledon.

 

International exposure via Davis Cup tournament.

 

Sponsorship has helped almost double awareness of AEGON name and strengthens brand in UK market.

 

 

GOLF

 

AEGON and Transamerica sponsor Zach Johnson in US.

 

High exposure during national and international tournaments.

 

Use on billboards, posters and other advertising.

 

Company also supports a number of other golfers, including Taylor Leon and Kyle Stanley in the US and Lloyd Saltman in the UK.

 

 

 

AEGON has announced that it will end its sponsorship of speed skating in the Netherlands by the summer of 2010. AEGON had been the sport's lead sponsor for more than 25 years. AEGON's sponsorships also provide cross-over support for the company's corporate giving programs. In the United States, golfer Zach Johnson is a partner in the Birdies That Care program, which raises funds for disadvantaged young people in Iowa, where AEGON has its US corporate headquarters.  Both Ajax and Lang Lang are also involved in fund raising for good causes.