Distribution

AEGON uses a number of commercial channels to distribute its products, including agents, brokers, banks and direct marketing, as well as partnerships with other companies. This approach enables customers to access AEGON products in a way that best suits them. In Spain, for example, where an estimated 70% of life insurance products are sold through banks, AEGON has a network of partnerships with the country's regional savings banks, giving the company access to a potential market of 4.4 million customers.