Financial literacy

AEGON believes it has an important role to play in ensuring customers have the information they need to make the right long-term financial decisions for themselves and their families. In each of the company's three main markets, AEGON organizes and supports initiatives aimed at improving overall levels of financial literacy in its local communities.

In the United States, for example, AEGON supports LIFE - the Life and Health Insurance Foundation for Education - a non-profit organization that instructs people on the importance of life insurance and sound financial planning. Every September, in the United States, AEGON supports Life Insurance Awareness month, which is accompanied by an advertising and sales campaign across the country.

Over the past three years, AEGON has given its backing to the UK government's National Strategy for Financial Capability, aimed at improving levels of financial education in the country.

In addition, AEGON country units in Europe, the Americas and Asia organize regular seminars and training sessions for salesmen, intermediaries and brokers to improve the quality of financial advice they are able to give potential customers.