Importance of clear communications

AEGON endeavors to provide financial information that is clear, transparent, accurate and timely. The company's  Investor Relations program is aimed at ensuring investors have the information they need to make sound investment decisions.

The recent global financial crisis underscored the importance of maintaining communication with investors and the broader financial community. During 2009, AEGON took steps to communicate details of its strategy and financial position as quickly and as thoroughly as possible through press releases, conferences and meetings with analysts and investors. In addition to quarterly earnings updates, AEGON organized a number of conferences, road shows and other events.

These events included:

Presentations by senior executives to industry conferences around the world. During the year, AEGON executives spoke at a number of conferences hosted by, among others, Goldman Sachs, Citigroup, Bank of America-Merrill Lynch and UBS. All presentations are available online at www.aegon.com.

Investor road shows in North America, Europe and Asia, with individual group meetings with shareholders and other potential investors. In total, in 2009, there were meetings with approximately 600 investors in 38 different locations around the world.

AEGON's financial communications policy

AEGON has a clear, well-defined policy with regard to communications between the company and its investors. This policy, adopted in February 2008, sets out rules and guidelines for interaction between AEGON and its investors in line with recommendations from the Monitoring Committee overseeing the Dutch Corporate Governance Code. A copy of this policy is available at www.aegon.com.

Alongside the company's Investor Relations program, AEGON also communicates extensively with the general and financial media. During 2009, AEGON organized a number of press conferences, visits, briefings and interviews with both local and international reporters to explain the company's strategy and financial position.