Our customers

AEGON serves approximately 40 million customers worldwide. Almost 88% of these customers are located in one or other of our main markets - the United States, the Netherlands or the United Kingdom. As well as the company's main markets, AEGON also serves a growing number of customers in new, emerging markets in Central & Eastern Europe, Asia and Latin America, as well as in Spain and France. In addition to selling products directly to the end-customer, most AEGON companies work through brokers, agents, financial advisors, banks and other intermediaries.

In 2008 and 2009, the financial crisis underlined the importance for the insurance sector of earning and retaining the trust of its customers. Since the start of the crisis, AEGON has taken steps to further improve customer satisfaction by:

• Strengthening communications with customers
• Introducing new products or modifying existing ones to ensure they keep pace with changing customer requirements
• Supporting financial education initiatives
• Ensuring products are effective and easy to understand.

AEGON's portfolio of brands